Embedded Files
Role
UX researcher
UX designer
Date
December 2023 - May 2024
Partner
Revive Retail (Early-stage startup)
📄 In Short
Problem Statement: Revive Retail developed an MVP to help retailers easily participate in the second-hand market. The goal was to identify the biggest pain points for retailers, sellers, and buyers, and design solutions to address them—essentially turning the MVP into an MLP (Minimum Lovable Product).
CPO Feedback: Clear communication of daily improvements made collaboration with the development team seamless. The creation of flowcharts improved internal collaboration within the company.
Note: I contributed to the presentation that the founders showcased on the TV program Draknästet. Watch it on SVT play.
During my tenure at Revive Retail, I focused on:
Daily improvements to the MVP
User research
Designing new platform features
Visual communication
❓ What is Revive Retail ?
Established in March 2023, Revive Retail is a young Stockholm-based startup.
The platform enables Swedish retailers to seamlessly integrate second-hand sales into their existing websites. Retailers share their product catalog with Revive, allowing customers to easily list their unwanted items for sale. When a customer visits a product page, they can see if it's available second-hand. The purchase can then be completed securely on Revive's platform, and the product delivered via post.
Daily improvement of the MVP
🔄 Flow chart
I enhanced the seller and buyer experiences, aiming to minimize friction and boost conversion rates. I created comprehensive flowcharts for every step of both flows, facilitating team alignment and clear communication.
🗒️ Heuristic evaluation
Conducted using a template based on Nielsen’s and Tognazzini’s heuristics with 60 checkpoints. Each principle was assessed individually and documented in a spreadsheet, with estimates on the ease of fixing identified issues. This led to subsequent usability testing.
🐁 Usability testing
Conducted with a diverse group of seven participants (aged 19-73, five women and two men). Sessions were audio and screen recorded. Handwritten notes were compiled into a centralized spreadsheet. Documentation from this and the heuristic evaluation helped the CPO prioritize design tasks, leading to the redesign of selected steps to enhance the user experience with minimal development time.
Some links lead to the wrong page
The menu was not present on desktop
2The user account form didn't follow the Swedish standard
↗️ Small impactfull improvments
Based on the priotisation done with the heuristic evaluation and the usability testing Daily suggestions were shown in a before/after+explanations form so we could quickly review with the design team and eventually send it over to the developpers.
User research
🖥️ Desk Research
Assessed partner needs and the potential value of a new service through UX case studies on Medium.com and academic papers. Documented findings in a shared PDF and used insights to craft questions for qualitative research.
💬 Focus group interview
Created screening questions to identify experienced e-retailers not offering second-hand products. Conducted 45-minute individual interviews with eight professionals and compiled the results in a spreadsheet.
These interviews provided valuable insights into e-retailer's specific needs to be able to take part in the second hand market.
🚀 Communication
Assisted the CEO with client meetings and pitch design. Prepared dedicated mockups to enhance the understanding of our solution and increase success chances.
Pitch slide, before and after
✍️ Design of the partner portal
For e-commerce partners, it is essential to facilitate onboarding and catalog upload to use our product effectively.
I started with interviewing my CPO who had onboarded previous clients and I then designed the architecture and the onboarding flow of the portal.
✍️ Design of the internal admin portal
The goal was to create a first design of this internal tool, so we can help users in specific case. Functions like edit user informations, listings, and products as well as conflict managment between users.
I created a service blueprint with buyer and seller role to map all the possible ways we would need to edit those informations.
🧠 Key Takeaways
Focusing on the three perspectives: We tried to empathize with all 3 users groups and created three user flows - for three different perspectives.
Development of early stage product is so exiting and it's hard to find time to do everything in the same time. Prioritizing is the key.
Other cases:
AUR+A
Designing an AR visit card app
Google Sites
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